Texas Tech Faculty Receive Fulbright Awards
Teaching Academy Inductee
Transdisciplinary Research Academy Team
Texas Tech Alumni Association New Faculty Award
Selected Publications
Normative Factors Influencing Hospitality Instructors to Teach Online (Journal of Hospitality, Leisure, Sport & Tourism Education)
The Industry Experience Gap: Hospitality Faculty Perceptions of the Importance of Faculty Industry Experience (Journal of Hospitality & Tourism Education)
Digital Personalities: An Examination of the Online Identity of Travel and Tourism Websites (Journal of Hospitality & Tourism Technology)
"Like" and "Check-in": How Hotels Use Facebook as an Effective Marketing Tool (Journal of Hospitality & Tourism Technology)
Smooth Sailing?: Passengers' Assessment of Cruise Brand Equity (Journal of Travel & Tourism Marketing)
To Book or Not to Book: The Role of Web Site Heuristics (Journal of Services Marketing)
Communication, Documentation and HRM: The Case of the Non-Compliant Kitchen Employee (Journal of Hospitality & Tourism Cases)
An Exploratory Study of Knowledge, Skills and Abilities (KSAs) Needed in Undergraduate Hospitality Curriculums in the Convention Industry (Journal of Human Resources in Hospitality & Tourism)
Current Convention Course Offerings at the Top 25 Ranked Hospitality Management Undergraduate Programs (Journal of Teaching in Travel & Tourism)
Customers in a Flash? Are Daily Deal Offerings an Effective Means of Generating New Repeat Customers? (18th Annual Hospitality Graduate Research Conference Proceedings)
Experienced Based Marketing Utilizing Mobile Applications: Consumer Receptiveness of Geo-Targeting Through Mobile Devices (18th Annual Hospitality Graduate Research Conference Proceedings)
"Green Hoops" a Hit, or Miss? An Examination of Eco-Sustainability of NBA Arenas as an Attendance Motivator for Fans (2011 ICHRIE Conference Proceedings)
